The ad-pocalypse is still going strong
*Dramatic music*
Imagine paying for an advertisment to be shown
but even though no-one watches it,
you still have to pay for it.
On TV you can actually never know
if someone is watching your advert.
Maybe they're out taking a piss , maybe arguing with their wife,
eating, being distracted, whatever.
You still have to pay for the ad to be shown
Well on YouTube it doesn't work like that. If you dont watch
the entire ad for at least 30 seconds, you don't have to pay anything.
No money is basically lost
So it seems pretty safe to advertise on youtube
At least it seems pretty great... if you ask me
Advertising on Youtube can give you a wider reach than any TV network could
If your target consumer is 18-34
Youtube has a wider reach than any
TV network. Than any cable TV network
and according to a research conducted by Google
'may be a little biased'
But they found that in 80% of cases
ads that were shown on Youtube as supposed to TV
were 80% more effective to drive towards a sale
and you know i may be little biased as well, but i believe that fact
because on youtube you can arget consumer much much easier
You got demographics, geographics, time of day, retargeting of ads and based of interest ads
which have been shown to be highly effective.
Youtube doesn't just know who your target consumer is
they know what they like
what their behaviour is like
and you can reach them directly
not guessing *laugh*
and let's say you wanna buy the product
that you see in the advert- what you gotta do- you gotta
walk outside and go to the store
ridiculous
you can just click on the ad
and buy it there
sooooo simple, man advertising
on youtube seems like
the greatest thing ever- I know
but wait there's more! On TV ads
you gotta pay a certain amount
to get your ads shown, alright.
It could be pretty expensive
Well on Youtube, if you wanna pay a dollar, to advertise
you pay a dollar. That's all you gotta do.
There's no limits. And let's say you wanna pay
a million, fifty million
You can pay fifty million, no-one is gonna stop ya.
Well, you wanna spend a little extra while you're at it
because if you advertise on Youtube
you're also supporting independent creators all across the world
You can also get organic views on Youtube
*chuckles*
'Hey, what do you mean with that?'
Well, you know those old spice(?) commercials?
'I HAVE A SOOOOOOOOOOOOON'
millions and millions of views
You don't turn on the TV, hoping that you'll see one.
You go to Youtube to watch it.
You basically are getting people to watch your advertisments
FOR FREE! WOW!
'Youtube advertising seems AMAZING.
Why is- why would I possibly never advertise there!'
'But Felix, I've heard it's not safe to advertise on Youtube
There is racist videos out there.
And what if my ads appear on them?'
Youtube has extremely strict rules, on demonetization
Even before this whole adpocalypse happened.
Ask any creator.
You talk about politics, your video will get demonetized.
Literally, I play a game with a single bit of sexuality in it, like, no nudity whatsoever
it gets demonetized.
It's very sensitive.
It's a very strict system that's in place.
And like I said, even before all these outburst
And people know, that if a Coca-Cola ad appears on my video
that doesn't mean that Coca-Cola is supporting my views, whatever they may be.
It's just common sense. People know this already.
It's just an advert.
And if you wanna advertise on Youtube, you can reach out to creators directly
*points at himself* me me me and target your ad through them
Get a video done together and then run your ads across their videos specifically
If you want a more authentic way of doing advertisement, you can't find it. It doesn't exist.
We can talk directly- We have an audience that listens to us, they care about what we say and they trust us.
If you're scared about your ads showing up in the wrong place
you can see through analytics exactly where your money is being spent.
'What's that? I don't need the media to tell me about that?
That's so strange
It's almost like the whole thing is just blown out of proportion.
I can just look online and see where
my ads is being- my ad money is being spent on.'
How about that! It's right there in front of you.
TV doesn't have that. That's very interesting.
And if Youtube wasn't even more safe
they added even sctricter rules
and for your ad money to be spent,
the creator has to have more than 10.000 views on the platform
essentially eliminating anyone to upload anything and have ads on it.
Because let's say if a news company
wanted to take, for some reason
advertisements from other companies and place them directly
and place them directly
on racist content
for whatever reason
I can't think of
They can no longer do that.
I think it's interesting recently what happened with Pepsi
They pull ads off from Youtube, to avoid controversy
and came up with an advert, that they probably spent millions and millions and millions dollars on,
and it flopped. It got a ton of controversy
Because it didn't reflect reality.
Youtube is painfully honest in its reflection of what the audience really want.
If you don't like on something on Youtube, you'll know.
*chuckles*
Not only was the advertisement offensive, but it was also unauthentic
People know this
Why?
Because just look at the dislike bar
I know it's a kind of stupid metric to bring up,
but it's anonymous.
And it shows that this type of way of doing advertisement,
is not relevant anymore.
*wise words from Felix the IV*