Fashion! It's something that genuinely interests me, and.. confuses me at the same time.
Maybe you feel the same way. Maybe you don't care. OK, great.
OK, so you're telling me, this is not confusing to you?
*Laughs*
You're telling me this? This GUCCI face mask isn't confusing to you?
Can you imagine wearing this while robbing the bank?
"Hand over all your money??", "But you already have so much money!" "You goddamn right I do!
*laughs*
Something i have noticed lately and maybe you have is well
It's been going for a while
fashion and memes are becoming more and more intertwined. Gucci is the prime
example of memes and fashion coming together. A few years ago they even did a
campaign purely based around memes to sell their watch, and you know what it
was actually pretty good. "when he buys you flowers instead of a GUCCI watch
Relatable!
"buy milk, call mom, wash car, new watch, that's the thing it actually worked
worked they actually pulled it off pretty well I have to say. I think that's
really interesting because a lot of brands try to use memes in their
marketing as a way to appeal to a broader audience but it rarely works.
We have so many cringe-worthy examples of this is failing completely like Xfinity
have their... the Memestiens! "XFinity presents the Memestiens" "I don't like
where this is going" Xfinity is crazy fast!" "almost as me NOOB!"
"you don't know what you're doing here" and of course the classic eating spicy
goodness LIKE A BOSS "eats spicy goodness LIKE A BOSS!" Yikes!
but probably one of the reasons why Gucci was able to pull it off is because
memes and fashion make sense in a way although I'll be lying if I said it didn't confuse me.
this is the first piece of clothing that shows up if you go to
GUCCI's website, GUCCI has really been the forefront of the meve...meme movement
maybe that's not true actually but they're one of the bigger ones. Like what is this? they're just clearly just taking the piss!
they have to be. The fall and winter hey you want a dress like this one only
a couple grand and you can look like this. It almost feels like a social
experiment of getting all these models in and being like "can we trick these
models into thinking they're actually showing off our clothes" anyhow if you
look at GUCCI maybe ten years ago you get very different type of looks it's
very plain it's very simple it's very clean very cut and dry their brand
represents very much how memes work it's loud it's colorful it's obnoxious
it doesn't take itself seriously you know what used to be a parody is now
wri... becoming reality in a way and other brands have embraced this
fashion meme pretty literally you have Vetements another great brand that I like
they had this famous raincoat where they wrote literally the definition of a meme
at the back of it and their clothing really represent the whole idea of loud
not too serious this guy literally even looks like me what is this. *Laughs*
I thought it was so cool and so different for having the goofy glasses when I
displayed my merch well turns out it alter reality PewDiePie already exists
excuse me lady I think those pants are a little too big
another another brand that embraces the meme is Balenclaga you probably seen
these look at this dude! okay I ironicly like this one how much is it 1,500 (agh!)
Balenclaga (Igah?) which has the famous sneakers the triple-s which are this these
gigantic colorful sneakers I remember when I was in Japan all the.. all the
Japanese kids had these shoes, these $800 sneakers and I was so confused by it I'm
like "how did all these kids afford these items? there's no way!" "I think whoever
designed these was just like how much can we (blah) with sneaker heads and make
the worst shoe ever made that they still will probably buy" cmon! I think I think
the black ones are..are pretty cool...no? alright. You probably don't care that this
is so random for me to talk about but I do think it's very interesting how these
these brands have embraced this different look on fashion completely and
you have these classic brands like GUCCI and Louis Vuitton that used to be very clean
very simple only high-class people really buy these items because they're
the only ones that can afford it and have any reasons to buy it but now since
people want to buy into that feeling of feel.. of being very luxurious
they don't just want to buy that but they also want to display that you know
people people are just gonna buy an expensive item they clearly want other
people to know that it's an expensive item you wouldn't know that this is all
Louis Vuitton while it's pretty clear on this outfit *Laughs* clothing really is such a huge
part of our language uhh.. the expression is "you are what you eat" but it really
should be "you are what you consume" you know obviously people want to associate
with these luxury brands and it's become so popular especially with Soundcloud
rappers which are practically memes themselves you know colorful, loud,
obnoxious, this exact same thing, uh Lil Pump embracing GUCCI GUCCI gang even
tattooing it on himself that's how hard they want to be part of this brand
Savage 21 with Saint Laurent, Takeshi 6ix9ine it's all the same thing. When me and
Marzia were in Japan we stayed there for a month and we lived in the fashion
district so we were constantly surrounded by people very often wearing
the exact same type of clothes or the same brands at least I felt like I had
to buy the same type of brands because I wanted to belong you get that feeling of
you want to be part of the group and I think that's largely why so many kids
now are just buying into this hype beats meme because people want to feel like
they belong they're part of it. Which there's nothing wrong with of course I'm
not judging that I just find the interesting of men's fashion especially
had just takes such a massive shift because of it because usually high-class
clothing used to be so preppy but now luxury items is available for anyone to
wear even if you're not into that type of style they with the hypebeast it's
really more about a sporty type of look so you can wear expensive items while
still not feeling like you're too far off from yourself this is just me
speculating there's no hard facts here but I think that's why hype beast has
become so popular all the kids want to show that yes I have money when in
reality they're probably just spending whatever money they have on these
expensive items or asking their parents to buy it just so they can
feel like they're part of the group. I'm not an exempt from it I feel the same
way, like I said when I was in Japan I really was like "oh I want to buy this
because everyone else has it" you know uh it's hard to ignore it even if you are
aware of it supreme is such a brand example because
usually they're famous for just literally slapping the logo on it's like
yes hello I am wearing supreme as well how do you do and that's the thing about
memes as well that really relates to fashion because memes is being part of a
group as well it's part of being a joke group "hah, look we understand the same
joke" that's why memes are so obscure so that you feel like "oh I get it
other people probably don't get it but I get it so I I belong in this joke group"
I wonder if I could get away with charging hundred sixty pounds for a
sweater. People were so mad at me and Marzia for is a completely signed up our
hoodie for a hundred dollars which is ethically produce as well which means it
cost more and and the margin that we put on it is super fair but people got so
angry meanwhile let me just buy the supreme like how these turtleneck with
the logo on this side are becoming more popular now as well hmm...*Laughs* what confuses me
the absolute most about this fashion meme movement is: who buys the stuff? Who is
buying these things like the shoes okay alright they're crazy but they're kind
of cool I get it but that face mask who buys that face
mask who's buying it?! okay, and that's the thing you go here on GUCCI's website
like "okay, not my style I would not wear any of these but then you have this and
it's like "huh that's actually pretty cool I quite like that" how do you go
from this clean-cut and nice all right to this is?! is that there just to
promote this is there anyone buying these? I'm so confused
who's buying the face mask? I don't understand! 200,000 likes I'll
buy it for a meme. I just don't get it. "But Felix it really
just all just boils down to taste"
really? really? Is that... you would... have you seen anyone wear this?! Have you seen
anyone wearing this? It just hit me that someone should just make a completely
meme brand and just create these obscure clothing items but super high prices on
them and people will just buy it because it's expensive and it's loud and it's
out there and it just hit me that's what people are doing that's what's happening
god dammit *laughs* alright that's all I had to say do you
agree with me? Do you disagree? don't get me wrong though I do really like a lot
of these brands and I find it very interesting to see this change ah
development it fascinates me because what we decide to wear really tells a
lot about who we are for real though I will get that facemask 200,000
likes let's get it. Alright bye!